Dana has spent 13 years as a product manager on product-management tooling in Denver, including one six-month suite migration, and has written “Tooling Tax” since 2021. Her reviews price the switch, not just the seat: training hours, data moves, weeks of parallel running — counted as money, because they are. Exportability is checked before any verdict, and no verdict is written without a team size and a current stack. When a tool earns a spot on her list, it is because it lowered the tax.