CRM and sales tools are compared the way a buyer prices them: the workflow the team actually runs, the seats that are actually paid for, and what the renewal does to the number. Feature lists come after those three.
Best CRM for Small Business (2026): Seat Pricing and Core-Feature Matrix for the Top 8, Dated
Eight CRMs, dated seat pricing and a core-feature matrix, the add-on and cap traps that change the bill, and the counted cost of five seats per year — with every number carrying its check date, because a dated matrix is a receipt.