Marketing tools sell dashboards, and dashboards define their own numbers. Before any comparison in this section, the metric is defined: what the vendor’s counter counts, what it excludes, and whether two tools calling themselves “engaged users” are counting the same thing. The price is checked the same way — add-ons counted before seats.
Email Marketing for B2B (2026): Mailchimp vs Brevo vs HubSpot — The Per-Recipient Cost Curve Your List Size Puts You On
One B2B list at four sizes — 1,000 to 100,000 contacts, one email per contact per month — priced monthly across Mailchimp, Brevo and HubSpot, checked against the vendors' own pages on 28 September 2026: the per-recipient cost curve, the reconciled free-tier caps, and the three steepest segments on it.