Marcus has worked in sales ops and CRM in London for 10 years, through two CRM migrations, and has written “Sales Stack” since 2021. His CRM reviews start from the workflow the team actually runs — a CRM is only as good as the last time someone typed a note — and price the tool on the seats that will actually be paid for, not the ones in the demo. His head-to-heads end with what breaks first when a team exits the tool. He publishes list prices only, and dates them.